To celebrate Prime Day and highlight Prime’s brand new positioning ‘Prime Changes Everything’, we created The Prime Day Show; a three-part special event featuring award-winning artists Billie Eilish, Kid Cudi and H.E.R. in an immersive musical experience. These groundbreaking performers fused music with powerful visuals and storytelling transporting fans into unique worlds to celebrate a day like no other.

This branded content show was only possible by partnering with the talented teams on Prime Video and Amazon Music, as well as external partners Mekanism and Brand New School.