For the launch of the new Fire TV cube we had a unique challenge: promote a new product globally without global availability. For this reason we decided to create the same creative, executed differently in every region. To demonstrate the hands-free, voice-enabled Amazon Fire TV Cube we tapped into an armless Zombie, and a Villain who demands obedience.

And to cover the UK and Germany, while availability for the cube there was fulfilled, we tapped into a global icon everybody loves, "Lassie" and the power of the FireTV Stick. The spots where shot with different talent, product and languages to cover for each region accomplishing global coverage on film and online. Our agency Partner for this campaign was Johannes Leonardo.